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Creation Date: 2018/07/01 07:59:10
Ref. JB1001852495


Marketing and PR Specialist

Job Description


• Minimum 9 years’ experience in the professional Public Relations and/or Corporate Communications environment.
• Extensive experience of generating significant levels of sponsorship - preferably in a complex international event context

Bachelor's degree in public relations, journalism, marketing, business or a communications-related field

To develop, establish and maintain marketing, PR strategies and Sponsorship to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of World Skills Asia.

1. Effectively lead, develop and manage World Skills Asia Media, Campaigns and Policy, ensuring strong cross-function coordination, robust joint planning, high performance, continuous improvements and ongoing delivery of quality results.
2. Be responsible for the following:
• Developing and implementing the overall Sponsorship and Marketing strategy
• Devising the World Skills Asia framework of rights and benefits for Sponsors;
• Researching companies and organisations with the potential to sponsor World Skills Asia;
• Securing Sponsors using a systemic and targeted approach;
• Preparing and finalising commercial partnership agreements with the Sponsors o
• Proactively maintaining a high level of engagement with Sponsors in the run up to and during Events.
3. Establish project teams and successfully lead to ensure the coordination and delivery of campaigns/media/public affairs activity to time and within budget.
4. Effective communication with local and international stakeholders.
5. Create and present World Skills Asia goals and objectives to external entities for promotion and awareness.
6. Produce campaign analytics reports as required.
7. Assists with the development, writing, and communication of Marketing plans, promotional recaps, creative briefs, project recommendations, and presentations.
8. Assists with writing and editing of promotional literature, newsletters, direct marketing, and Internet marketing projects.
9. Develops opportunities to add additional value to other department initiatives including Internet Marketing, Direct Marketing, Tradeshow Development, etc.
10. Participates in regular strategy meetings and develops new programs and initiatives.
11. Analyzes Marketing and competitive data and consolidates findings to support local and national
12. Collaborate with regional marketing teams to identify opportunities to nurture pathways
13. Monitor all processes and implement improvements to enhance marketing productivity.
14. Assists in theme and content development for a variety of projects.
15. Reviews various Marketing materials and make recommended edits.
16. Any additional task as required.


Competency Required
• An expert in market-research
• Has the ability to implement a large scale Sponsorship strategy for a complex international event
• Comprehensive experience in marketing plans for TVET programmes.
• Motivated to listen and learn with high attention to detail and organization
• Ability to handle multiple assignments at the same time.
• Efficient communicator, self-directed and energetic
• Excellent time-management
• Strong analytical and planning skills.
• Excellent written and verbal communication skills, networking skills, ability to build strong relationships.
• Experience of representing an organization to a wide range of audiences, including at the most senior levels externally.

Job Details

  • Search by Location: UAE
  • Search by Industry: Marketing
  • Requirements : Employer (Public Sector)
  • Job Role: Marketing
  • Employment Status: Full time
  • Employment Type: Full Time
  • Monthly Salary Range: AED 33,051 - 36,724
  • Manages Others: No
  • Number of Vacancies: 1

Preferred Candidate

  • Career Level: Management
  • Years of Experience : Min: 9
  • Residence Location: United Arab Emirates
  • Degree: Bachelor's degree

Company Profile

The Abu Dhabi Centre for Technical and Vocational Education and Training (ACTVET) was established by the directive of His Highness Sheikh Mohamed bin Zayed Al Nahyan Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, through Resolution No. 49/2010.
ACTVET is committed to establishing policies and standards that effectively regulate technical and vocational educational institutions in the emirate of Abu Dhabi. ACTVET is also responsible for the licensing of trainers and tutors that meet the demands of the UAE’s local market.
The Centre aims to boost training and educational opportunities for young nationals within the qualification framework of the Emirate. ACTVET's ultimate goal is increasing the number of skilled Emirati youths in rewarding career paths and foster life-long learning and personal development.
ACTVET oversees a number of entities that provide accredited educational and vocational training programs, in line with the best international standards, to prepare students for the labor market. The entities consist of the Abu Dhabi Vocational Education and Training Institute (ADVETI) and the Institute of Applied Technology (IAT).
ACTVET Core Activities:
Devise strategies and policies related to technical and vocational education and training;
Provide consultation, educational and training courses to public and private institutions in the Emirate;
License vocational and technical institutions in line with applicable laws, regulation and accreditation;
Developing strategies and mutually beneficial partnerships with public and private education companies and bodies, as well as with training institutes;
Guide and assist Abu Dhabi Government and private institutions on technical and vocational education and training;
Undertake original educational research in coordination with other Government bodies.